Behind your Partners in Digital Growth

The practice is genuinely small. It's just me (for now).

That's deliberate. The most common complaint about consultancies is that you meet the senior person in the pitch and end up working with the junior team. Here, you work with me. The strategy is mine. The execution is mine. The honest answer about whether something is working is mine.

If the practice grows, it'll grow slowly and with people who think the same way. Until then, this page is pretty short, and just tells you a bit more about me.

A smiling man with dark hair and a beard, wearing a light gray sweater with a navy shirt underneath, standing with arms crossed near a glass wall.

Meet the Founder

Owen Jones

I bring fourteen years inside other people's brands. Both household names and start-ups, from challenger brands to global corporate businesses. Majority of my experience sits in consumer wellness, food and beauty. Across all of it, the goal was delivering growth on the metrics that mattered most: revenue, profit, retention, brand equity, and in my opinion, most importantly: happy customers, teams and partners (after all that is whad delivers those metrics!).

I started Rowan & Ash to do that work for a small handful of brands at a time. Without the politics of being inside one company. Without the agency model that pitches senior and delivers junior. Strong opinions, lightly held, and a working relationship that's an integral part of the work itself.

Outside of work, I am keen on cooking and baking, and always looking to learn new techniques and try new things. I spent a year teaching snowboarding so love doing that when I can and playing football. The days when I used to play in bands and make music are a fair bit behind me, but I do still pick up a guitar or plonk around on the piano from time to time.

I’d love to learn more about you, your brand and all the people behind it, and have you get to know me better, as I’ve always believed understanding each other is a real key to unlocking success.

Ready to Grow Together?

Have a project in mind or just a question? Send us a quick note and we’ll get back to you soon. No pressure, only helpful ideas.