Strategy, Execution & Growth for ambitious brands.
Fourteen years of senior marketing experience across DTC, eCommerce, professional services and consumer brands, available from the same senior operator from pitch to delivery.
Services Built Around Your Goals
Our Services
Reach out for a bespoke solution for your brand’s needs
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The foundational work. Brand positioning and architecture, persona and audience development, tone of voice, copywriting, market and customer research, and the marketing strategy that ties it together. Getting clear on who you are, who you're for, and how to sound like yourself then turning that into something you can actually run on.
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Paid search, paid social, affiliates, VoD, and the strategy that holds them together. Channel selection, audience and creative testing, attribution and measurement frameworks that focus on results and iterating improvements.
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CRM strategy and management, email and lifecycle automation, loyalty and retention design, and the omnichannel coordination work. Making sure email, paid, organic, on-site, OOH, PR, Marketplaces and Retail push in the same direction rather than fighting each other. Building a full funnel approach from awareness, through acquisition and on to retention, ensuring a growing and engaged base of happy customers.
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For founder-led brands without a senior marketing hire, or between hires. Acting as your fractional marketing leader and owning the strategy, running the team or agencies, providing expertise and making the calls. Based on availability, business needs, and for as long as it makes sense.
Marketing Made Human
The right fit matters, both with what you need and how you like to work. We're for businesses that care about people as much as results, and want to build together. Senior marketing leadership from one experienced operator instead of a junior team or agency hand off. The person scoping the work is the person doing the work.
Have a Project in Mind?
Tell us a bit about your goals and we'll reach out within two business days to build the scope, plan and quote.
About Rowan & Ash
Rowan & Ash is a senior marketing consultancy working with founders, leadership teams and operators who need marketing or digital to catch up with the rest of the business. Operator background, not agency background, built around what moves revenue rather than what fills slides.
Engagements include fractional CMO and fractional Marketing Director roles for businesses not yet ready for a permanent senior hire, and shorter strategy and execution work for in-house teams that need expert support on a defined problem. Areas of focus span performance marketing and paid media agency management (paid social, paid search, programmatic), eCRM and lifecycle marketing, content, on-site conversion and full-funnel optimisation, brand positioning, and the operating systems behind marketing reporting, planning rhythms, team structure and agency relationships.
Clients range from DTC and eCommerce brands and consumer businesses through to professional services, health and wellbeing, hospitality, and B2B founders looking for senior marketing leadership without a permanent hire. Sector matters less than the shape of the problem.
Rowan & Ash works with clients globally on a remote-first basis, with in-person support available across London, Reading, St Albans and the wider South East, and travel to clients across the rest of the UK when needed. Currently accepting new clients: get in touch to talk through what you're working on.